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BUILD A BODY YOU CAN BE PROUD OF,
WITH A LIFESTYLE YOU CAN LOVE




Book your Fitness Program Builder Call.

One hour. Get your entire fitness and performance program mapped out in one sitting.





My name's Danny James. I've been a fitness/strength and conditioning coach for almost twenty years. I write about health, fitness, and the science of human performance and have a small circle of long-term, in-person and remote coaching clients from all over the world.

  • Serial newsetter publisher, presenter, and consultant

  • Personal Trainer / Strength and Conditioning Coach

  • Former head of strength and conditioning / Post rehab at Central Performance

  • Former St George FC Women’s 1st Grade Strength Coach

  • Former Easts Rugby 2nd Strength/Rehab Coach

  • Certified Personal Trainer

  • Advanced Dip. Comp medicine (S&C)

  • Certified Strength and Conditioning Coach 2 (ASCA)

  • Certified Weightlifting/Sports Power Coach 2 (AWF)

  • Accredited Sports Trainer

  • FMS 2, FRC, TPI certified.


My clients are typically a mix of athletes, recreational lifters, high-performing execs, beginners, Olympians, grandmothers, injured folks, and everyone in between. I don't have a preference or niche.

Anyone who is coachable, decisive, and wants help to move better, feel better, and live better has my full support.

My approach to training and programming is a client-centred, evidence-informed one, with simplicity and flexibility underlying everything we do.

You simply will NOT believe how easy this fitness thing really is, with the right audit and actions.

And of course, results are guaranteed, or you pay nothing. If that sounds good, then I'd love to work with you.











Fitness is easy.

Give it a try.